ABOUT US

Willie’s specialty shop, a Jacksonville tradition, offers the finest selection in children’s clothing, dance wear, jewelry and gifts. Standing the test of time, owners Willie and Amy Hyde now cater to their second generation of customers.  Willie’s carries classic designed clothing as well as all the current fashion trends.  Willie’s has the clothes your kids will love! 

If you are looking for the perfect baby gift, or just the right matching brother and sister outfit, you can find it at Willie’s. Anavini, Vive la Fete, Silly Goose, and Feltman Brothers are all top sellers in Willie’s baby department.

Boys Quiksilver surf wear 12 months thru size 26/12’s is a great look for the guy on the go. Willie’s offers a large selection of Quiksilver accessories including backpacks, belts, hats, watches, wallets and even luggage. These Quiksilver items are always great for gift giving.

Willie’s girls surf wear is covered by Billabong, Billy Girls, O’Neill, Jade, Roxy,  Teenie Wahine just to name a few. Focusing mostly on more fashion designs not   just jeans and tees.  Preteen looks paired with JR. accessories and all the trendy jewelry a girl could want.

Lilly Pulitzer pretty preppy prints are a clean classic look for travel and resort wear. Love Lilly! Every season Willie’s offers the cream of the crop  hand picking Lilly’s best designs, sizes 6 months to 14’s. 

Willie and Amy also design their own line of beautiful clothing and custom orders are available for special   occasions – parties, weddings and family portraits.  Fine fabrics, sophisticated styles and classic lines are the key elements of Willie’s sensational dress collection.  Let Willie's create a one-of-a-kind design just for you!

Dancers can count on Willie’s to stock the most up-to-date dance leotards, tights, and shoes.  Bloch, Capezio, Danskin and Mirella are only a few of the many lines available in the dance department.  The staff at Willie’s prides it’s self on properly fitting dance shoes as well as the requirements of the Jacksonville area dance studios.

Visit Willie’s in the Shops of Avondale, 3567 St. Johns Ave.  The store hours are 10 a.m. to 6 p.m. Monday through Saturday.  For more information, call 904-384-3664 or email us.